Product Strategy Develop a Product Strategy for Predictable Success

95% of new products fail. Beat the Odds. Good ideas alone won’t cut it. Our product strategy services will help you fill in the gaps and set your course for profitable long-term growth.

For Professionals like you Product Strategy is for
Professionals Like You

  • Business Owners

  • Project Managers

  • Innovators

Smart Growth New Product Strategy

Create a strategy backed by market research, gain a sustainable competitive advantage, and fuel your brand's growth.

When you have a high-level strategic vision of your right product for profitable growth, you can create a development roadmap that sets you on path for longterm gains.

Knowing exactly how your product can deliver customers' unmet needs enables you to gain competitive advantage in the marketplace. Backed by solid data, you can fuel your brand's growth through smartly-positioned product feature strategy.

From Idea to ConceptCreate Products that Sell

From innovative idea to proven concept, discover and identify your product's essential features. Fuel your growth through product feature strategy and clear product goals.

  1. 01

    Develop a customer-centric strategy based on research (not assumptions).

    When you know your customers' unmet needs and the product features they find irresistible, you can design a product that sells.

  2. 02

    Confidently prepare your product for scale.

    Avoid wasted time and money. Validate or modify your product idea before going into production. Develop a strategy that positions your brand for longtime growth and profitability.

  3. 03

    Lower the cost of developing your new product.

    Save money during the design and prototyping phases by clearly communicating exactly what you need with experienced partners.

  4. 04

    Reduce new product development time. Get to market quicker with a product that connects!

    Identify quick wins to shorten your product development timeline. Move fast with total clarity about your essential product features to win the market.

New Product Development Services

Bringing you ease, efficiency, and expertise for informed, iterative product development.

  1. Discover

    Product Discovery & Market Research

    Guided market research to help your team discover data-backed insights on unmet customer needs and identify your sustainable competitive advantages and brand-growth opportunities.

  2. Strategize

    Product Strategy

    We run workshops to help you and your team develop a high-level strategic vision of your right product for profitable business growth. From there, we create an effective, informed development roadmap.

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  3. Design

    Product Design

    Based on your product strategy we develop your key feature set and provide design support to ensure your design meets both your strategic vision and product goals.

  4. Source

    Manufacturer Sourcing

    We source a trusted high quality overseas manufacturer with the right equipment and processes, as well as source your materials, components, and packaging.

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  5. Outlook

    Profitability Outlook

    Managing iterative factory quoting and product feature refinement, we provide manufacturing with feedback to maximize product value and achieve the lowest possible cost.

  6. Prototype

    Iterative Prototyping

    From early stage rapid to functional manufacturing prototypes, we manage the whole process ensuring all goals are achieved while saving money along the way.

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  7. Quality Control

    Quality Control

    We provide ongoing requirements to management while we work with your team and factory to prioritize and agree on the quality requirements that will be met during manufacturing.

  8. Manufacture

    Manufacturing Operations Management

    Your US-based project manager works with our team overseas to optimize quality and efficiency and manage the end-to-end manufacturing process.

  9. Supply

    Supply Chain Management

    We manage your ongoing orders, production schedules, shipping logistics, factory performance management, and pricing from the first to the twenty-first production run, and beyond.

Get in touch today

Get help wherever you are in the development process.

Book a call

Think You're Ready?Ready to get your product into production? Not so fast!

Our Mantra

No sacred cows. Stay open to new ideas and new ways to achieve your company and customer goals... even if it means killing your darlings.

Foundations of an effective product strategyCreate Lean Product Strategies, Apply Design Thinking, Leverage Unique Ability to Outpace Competition

Solid product discovery, the right quantitative and qualitative market research, and research synthesis are the foundations of an effective product strategy.

  • Make good decisions based on solid research and actual, proven demand.
  • Commence iterative prototyping that's founded on solid discovery and market research.
  • Make a high-quality, in-demand product and save money along the way.
  • Get aligned, mitigate mistakes, avoid frustration, and focus on growth.

The Problem The #1 new product killer is lack of market.

The #1 reason products fail according to the Harvard Business Review is “No market research on the product or market has been done.” As companies grow, it’s harder for the founder and product managers to find time to be as strategic as they want. This makes it harder to identify what the market wants and needs.

  1. NeedVerified market need.
  2. PerformanceConsistently provides the promised result.
  3. MarketThe target market is visable.
  4. CostsCosts allow you to earn enough profit at scale.
  5. ResourcesAccess to the required resources.
  6. AdvantageUnique advantage that can be leveraged for success.
  7. MessageVerified market need.

Our experienced team is uniquely qualified to guide you in developing a successful product strategy to bring your vision to life.

Our Solution Outcomes When Product Strategy Fails...

Without a detailed product strategy in place, the outcomes are less than great, often resulting in the following:

  • Low marketing ROI.
  • Slow-moving inventory.
  • Commoditazation.
  • Stalling growth.
  • Working harder for each sale.

Instead, do it right from the start. With Product EVO's design thinking and agile development, you can design a product people want and position it for success.

Get help from our Product Strategy experts

A quick 15-min call can help you and your team get the clarity that you need in order to get to the next crucial step in your product development process.

We're here to help. Click below to schedule a call.

Select Case StudiesSee how we've helped companies just like yours.

  1. Product differentiation for the win.

    Data-backed insights uncovered key features & clear product strategy for a winning product in a competitive market.

    Read Story
  2. Intuitive design meets a need & sparks momentum.

    We got clear on how this smart watch had to deliver with iterative prototyping focused on achieving clear product goals.

    Read Story

Need Help? Need help creating your winning
product strategy?